IKEA要開始變成時尚咖了嗎？

原本只是提供顧客方便收納購買產品的購物袋，居然意外成為時髦單品。IKEA的藍色塑料購物袋FRAKTA，你一定不陌生，原本”身價”只有29元的它，曾獲得BALENCIAGA設計師 Demna Gvasalia  青睞，以它為靈感，推出一款升級牛皮版的手提包。

而後 L.A. 的潮流品牌 Pleasure 和 China Town Market 也跟進翻玩，把 FRAKTA 變身為棒球帽，成功引爆一波討論熱潮，許多網友也發揮想像力把這只環保袋改造成各式單品。

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👜 If IKEA and Hermès had a baby. Meet my new IKEA FRAKTA BIRKIN! Okay, so it’s not a Birkin, it’s an IKEA inspired Birkin or should I say a Birkin inspired IKEA bag?! Either way let’s just stop and appreciate this novelty piece for what it is… an absolute masterpiece! 👀🎥👉🏼- video link in bio . . . . . . . . . . #BellaGemaNails #diy #howto #birkin #ikea #fashion #beauty #stylish #pretty #girls #cute #instafashion #design #glam #fashionista

A post shared by DIY Fashion | BellaGemaNails (@bellagemanails) on Mar 15, 2020 at 7:59pm PDT

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Hello girls, be safe and stay healthy out there. Ingatlah selalu untuk mencuci tangan paling tidak selama 1 menit, memakai masker apabila merasa sakit dan di keramaian. Happy monday girls 🙏 . #facemask #facemaskcustom #corona #coronavirus #coronamask #hypebeast #ikea #culturefitsshoes

A post shared by Culture Fits Shoes (@culturefitsshoes.id) on Mar 15, 2020 at 7:43pm PDT

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#ikea #ikeaclothing #ikeabag #frakta 📸 @skylerchui 💃🏻 @cyiichengg 👗 @han__david

A post shared by 翰霖 • David (@han__david) on May 8, 2017 at 9:41pm PDT

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Fotoshooting for Upcycled #FRAKTA#IKEA #waistbags made in #Berlin ideal for #clubbing and #rave@berghain_panorama_bar@katermukke @wilderenate @else_klub#colorfulnotblack #fashion #hipster#fun #style #upcycling #kotti #pink#yellow #black #kotti #graffiti Fotos by @andreasludsteck

A post shared by Sophia (@sushia_de_vine) on Dec 29, 2019 at 5:15am PST

現在 IKEA 自己動手來，推出了 KNORVA Hat，稱它為可穿戴 FRAKTA 配件。漁夫帽的帽型，完全搭上這季的潮流趨勢，從顏色、材質保證原汁原味，還有將原本印有黃色 logo 的藍提把，圍繞在帽身成為最 signature 的設計細節，售價 4 美金(約台幣122元)，在官網及美國境內 IKEA 實體店可購買，也許未來看到推出服裝系列，也不意外了(你會想穿嗎？)